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Katie B.
"Effortlessly reduces shine while feeling incredibly light."
Katie B.
★★★★★
Seattle, WA
Verified purchase
Sophie D.
"Covers pores beautifully for a smooth, flawless finish."
Sophie D.
★★★★★
Atlanta, GA
Verified purchase
Hannah V.
"Long lasting wear keeps my makeup fresh all day"
Hannah V.
★★★★★
Phoenix, AZ
Verified purchase

AVELA SoftMatte™

AVELA SoftMatte™

Excellent 4.9 | 12,319 Customers
$32.99
$32.99 $65.98
SAVE 50% Sold out
  • ✨ Blurs fine lines – smooth, soft-focus finish.
  • 💖 All day matte wear – long lasting shine control.
  • 🌸 Works on all skin tones — no cast, no flashback

⚠ Embracing Change: We're transitioning to our new packaging! Please note, orders may still arrive in our original packaging until stocks last. Same trusted formula inside, just a fresh new look coming your way soon!

Transform your makeup routine with a lightweight loose powder that provides a flawless matte finish, reducing the appearance of pores and fine lines for all-day confidence.

  • Long-lasting matte effect without touch-ups
  • Minimizes the appearance of pores
  • Blurs fine lines for a youthful look
  • Versatile for natural or full glam looks

We offer Free Express Shipping on all orders! Please allow 1-2 Business Days for us to process and ship your order. Estimated Arrival Time: 7-12 business days.

Is this powder suitable for all skin types?

AVELA™ SoftMatte Powder is carefully formulated for all skin types, including oily, dry, and combination skin. Its lightweight texture won’t clog pores or cause irritation, making it safe and effective for everyday use.

How long does the matte effect last?

The matte finish is long lasting, providing shine control and a flawless look throughout the day. Expect your makeup to stay fresh, smooth, and radiant from morning to night — no constant touch-ups needed.

Can I use this powder on its own without foundation?


Absolutely. This versatile formula can be worn alone for a natural, polished look or applied as a finishing touch over foundation. It blends seamlessly into the skin, creating a smooth, soft-focus effect that enhances your natural beauty.

AVELA SoftMatte™

AVELA SoftMatte™

$32.99
$32.99 $65.98
SAVE 50% Sold out
View full details
Flawless Finish Guaranteed
Stay Shine-Free All Day
Empower Your Beauty Routine
Confidence in Every Apply
Flawless Finish Guaranteed
Stay Shine-Free All Day
Empower Your Beauty Routine
Confidence in Every Apply
Flawless Finish Guaranteed
Stay Shine-Free All Day
Empower Your Beauty Routine
Confidence in Every Apply
Flawless Finish Guaranteed
Stay Shine-Free All Day
Empower Your Beauty Routine
Confidence in Every Apply
Flawless Finish Guaranteed
Stay Shine-Free All Day
Empower Your Beauty Routine
Confidence in Every Apply
Flawless Finish Guaranteed
Stay Shine-Free All Day
Empower Your Beauty Routine
Confidence in Every Apply
 
 
Flawless Finish Guaranteed
Stay Shine-Free All Day
Empower Your Beauty Routine
Confidence in Every Apply
Flawless Finish Guaranteed
Stay Shine-Free All Day
Empower Your Beauty Routine
Confidence in Every Apply
Flawless Finish Guaranteed
Stay Shine-Free All Day
Empower Your Beauty Routine
Confidence in Every Apply
Flawless Finish Guaranteed
Stay Shine-Free All Day
Empower Your Beauty Routine
Confidence in Every Apply
Flawless Finish Guaranteed
Stay Shine-Free All Day
Empower Your Beauty Routine
Confidence in Every Apply
Flawless Finish Guaranteed
Stay Shine-Free All Day
Empower Your Beauty Routine
Confidence in Every Apply

✨ Flawless by Day, Renewed by Night ✨

AVELA vs Amazon vs High end powders:


🌸 AVELΑ SoftMatte → Instantly blurs pores, smooths fine lines & controls oil all day

💫 Lightweight formula feels natural, never cakey, perfect for all skin types

💎 Bundle Deal → Daytime coverage + night time renewal = 24/7 flawless results

Goodbye Oily Skin, Hello Confidence 💎

Before: Oily, uneven skin

After: Smooth, shine free confidence

Customer Success Stories

4.9 / 5
Amazing results!
I've tried countless powders, but this one truly reduces my pores and keeps my face shine-free. My makeup lasts all day without needing touch-ups, highly recommend!
Emily T.
Game changer!
This powder transformed my makeup routine! It feels weightless, reduces fine lines, and the matte finish is fabulous. I'm getting ready to order more for my friends!
Sophie L.
Love the effect!
I've struggled with oily skin for years, but this loose powder keeps me looking fresh and even throughout the day. It's definitely a must-have in my makeup bag!
Grace S.
Well worth it!
I've always been skeptical about loose powders, but this one is different! It blurs imperfections beautifully and helps me feel confident all day long. Totally satisfied!
Hannah J.
 
 

Questions? We've Got You Covered

No. It’s lightweight and smooth, so it looks natural while still covering pores and fine lines.

Absolutely, it blurs wrinkles and texture, giving your skin a softer, smoother look.

Yes. It’s gentle, breathable, and non-comedogenic, so it won’t clog pores.

Up to 12 hours of shine-free wear — perfect for all-day confidence.

The powder is perfect for instant coverage during the day, while the mask works at night to repair, brighten, and fight wrinkles. The bundle gives you the best of both worlds.